History of Pizza Party brand

History of the Pizza Party Brand

Many years have passed since our portable "Pizza Party 70x70" wood-fired oven was first created. The model we sell today is quite different from the one we introduced more than 25 years ago.

It began as a simple oven for making pizzas with friends, but as our customer base grew, we focused on developing a truly revolutionary oven that everyone could use.

This required a significant investment in research and development. We knew the oven we were designing had the potential to change the market, and we wanted to ensure it would meet the needs of every single customer.

After 5 years of design, the current model was finalized. From 2003 to 2005, it underwent a two-year testing phase to evaluate its performance in extreme conditions and to select the best materials for long-term quality. In 2005, the "Pizza Party Jolly 70x70" was patented and became the flagship product of the Pizza Party company, founded by Villani Marisa in the province of Florence.

How the Pizza Party Brand was born

The real turning point came with the launch of the website forni-a-legna.com, which introduced the product to the global market. Soon, more and more people chose Pizza Party ovens, which embody the craftsmanship and ingenuity that define Italian products.

Thanks to its advanced technology and functionality, the oven gained popularity abroad. Our direct sales model allowed us to better assist each customer while keeping costs down, helping the brand spread quickly worldwide through online sales at pizzapartyshop.com.

The growing demand led to the need for a larger production facility. We adopted new processes like laser cutting, but the essence of our product remains unchanged. Pizza Party wood-fired ovens are a concentration of craftsmanship chosen by a growing number of people who want to rediscover the flavors of authentic Italian cooking...that fire-based cooking that has made Italy famous.

From 2020, the Pizza Party brand was transferred from the Villani Marisa company and is now managed by Genotema SRL Unipersonale, which continues the tradition of quality that has always defined Pizza Party products.